Case Study: Melanoma Research Foundation

2018 18th Annual MRF New York Gala

The Melanoma Research Foundation (MRF) is the largest independent, national organization devoted to Melanoma in the United States. Every year, Melanoma claims the lives of more than 7,000 Americans and about 9 out of 10 cases are preventable. MRF is leading the melanoma community to transform melanoma from one of the deadliest cancers to one of the most treatable through research, education, and advocacy. Around 14 years ago, MRF reached out to PBP to amplify their research funding, gain notoriety in media outlets and publications in order to promote their mission, and expand their network and sponsorships.


Throughout PBP’s 14-year partnership with MRF, we have been responsible for organizing events across the country from New York City and Philadelphia to Denver and San Francisco. With our experience in strategic planning and event production, PBP managed event chairs, award recipients and honorees, corporate sponsorships, and overall event logistics. At the October 2018 NYC Gala, MRF raised over $1 million dollars with a crowd of 600 attendees and at the 2018 Chicago Walk, PBP helped MRF exceed their goal of $150,000 with 1200 attendees.

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