Case Studies

R Baby Foundation & Michael's Mission


R Baby Foundation is dedicated to saving the lives of babies by improving pediatric care, education and research. In 2019, R Baby partnered with Michael's Mission, an organization that raises awareness for colorectal cancer through education and research. By coordinating a totally rad benefit concert, the organizations were able to promote both causes. With the help of PBP, R Baby & Michael's Mission were able to reduce expenses, expand partnerships and sponsors and ultimately maximize revenue.

R Baby & Michael's Mission: 2 Charities, 1 Goal

In 2019, we kicked off our Spring season with 2 incredible organizations. Our partner of 13 years, the R Baby Foundation, teamed up with Michael’s Mission for a benefit concert at Hammerstein Ballroom. PBP led the way with fundraising, logistics, talent recruitment, creative direction and execution. Over 1100 attendees danced the night away at the 80's themed concert to the beats of Rev Run from Run-DMC, DJ Mel DeBarge, Fractures and Jessie’s Girl. We all were inspired by the evening's honorees, TODAY Show News Anchor Craig Melvin and Jacksonville Jaguars Assistant Coach Mike Rutenberg. Guests snapped pics in front of the giant Lite-Brite, challenged each other to a 4- player Pac-Man game, and sipped Pop Rocks cocktails at the Rubik's Cube bar. Attendees savored treats from the 80's candy wall and enjoyed edible cookie shots served by our retro roller-skating waitress. The totally rad benefit raised $1.83 million dollars by our 112 corporate sponsors and costs were kept low due to our 31 in-kind partners!

Sarcoma Foundation of America


The Sarcoma Foundation of America (SFA) was founded in 2002 to advocate for sarcoma patients by funding research and by increasing awareness about the disease. Originally, SFA turned to PBP with the expectations that we could continue to surpass their fundraising goals, expand the Sarcoma volunteer base and further raise awareness of the SFA mission. Their annual Stand Up to Sarcoma event celebrates patients, survivors and those who have dedicated their livings to treating Sarcoma. Its is also SFA's largest annual fundraiser that PBP has dramatically expanded over 12 year partnership.


During SFA's first year working with PBP in 2008, we increased their fundraising from the previous year 43%. This past May, PBP was proud to work with the Sarcoma Foundation of America in honor of their 17th annual gala. The evening was an opportunity to honor and celebrate patients, survivors, and those who have dedicated their lives treating Sarcoma. SFA well surpassed their original goal of $550,000, hitting over $750,000. At the gala, we listened to inspirational words from Sarcoma survivor Amira Yunis, this year’s Vision of Hope honoree and our Nobility in Science honoree Dr. Patrick Boland of Memorial Sloan Kettering Cancer Center. 400 guests enjoyed the comic stylings of Mistress of Ceremonies Judy Gold and a performance from Evan Ruggiero and his band The S’Evan Legs. Ruggiero, a one-legged tap dancer and sarcoma survivor, has proved to the world that anything is possible! His performance on Ellen brought the crowd to their feet and he recently toured with his idol Jason Mraz, an SFA supporter.

Oligo Nation


Oligo Nation brings the Oligodendroglioma community together to mobilize funding medical research for new, more effective treatments. Oligo Nation reached out to PBP to increase annual fundraising, expand their donor base and social media presence, recruit new volunteers and create a Board of Directors. Their annual Spring Inspiration Event celebrates leaders in the brain cancer research space and those batting brain cancer.


PBP united with Oligo Nation for their Spring Inspiration event this past May, which benefited medical research for Oligodendroglioma brain cancer while celebrating doctors and leaders in the brain cancer research space, those battling brain cancer, and medical breakthroughs. The event, founded by Oligo survivor Jodi Kaye as a DIY fundraiser in 2018, raised $50,000 the first year. With guidance from PBP, the event was able to raise $200,000. Celebrity guests Heather Thomson from the “Real Housewives of New York City,” served as Mistress of Ceremonies and Alasdair Nichol, of “Antiques Roadshow,” as the Live Auctioneer. Oligo Nation was thrilled to honor individuals like John Boockvar, MD, with the Nobility in Science Award for advancing brain tumor research.



BrainUp is dedicated to raising awareness brain cancer by activating community involvement and engagement through fundraising events. BrainUp works endlessly with patients, families, physicians and research professionals, in hopes of finding a cure and in efforts to instill hope in those affected by the disease. BrainUp partnered with PBP to raise greater awareness of brain cancer, expand their volunteer and donor base, and establish a Board of Directors.


Since our partnership with BrainUp three seasons ago, PBP has executed events in both Chicago and New York. This coming October, PBP is thrilled to once again join BrainUp for its fourth Walk/Run Fundraising event. In 2017, after only one year of running the event, the 2nd annual Walk/Run welcomed over 1200 attendees at Maggie Daley Park in Chicago, Illinois. Throughout PBP's collaboration with BrainUp, we  implemented strategic fundraising methods, secured event honorees and award recipients along with corporate and individual sponsorships. PBP also lead the way by organizing logistics, on-site local staff and volunteer recruitment, and administered "Team Challenges" online fundraising and event registration using the latest event planning technologies. In 2018, BrainUp surpassed fundraising from previous years, raising over $215,000 dollars.



The Melanoma Research Foundation (MRF) is the largest independent, national organization devoted to Melanoma in the United States. Every year, Melanoma claims the lives of more than 7,000 Americans and about 9 out of 10 cases are preventable. MRF is leading the melanoma community to transform melanoma from one of the deadliest cancers to one of the most treatable through research, education and advocacy. Around 14 years ago, MRF reached out to PBP to amplify their research funding, gain notoriety in media outlets and publications in order to promote their mission and expand their network and sponsorships.


Throughout PBP’s 14-year partnership with MRF, we have been responsible for organizing events across the country from New York City and Philadelphia to Denver and San Francisco. With our experience in strategic planning and event production, PBP managed event chairs, award recipients and honorees, corporate sponsorships and overall event logistics. At the October 2018 NYC Gala, MRF raised over $1 million dollars with a crowd of 6000 attendees and at the 2018 Chicago Walk, PBP helped MRF exceed their goal of $150,000 with 1200 attendees.

Runway of dreams foundation


The Runway of Dreams Foundation is a non-profit that works toward a future of inclusion, acceptance and opportunity in the fashion industry for people with disabilities. Founded in 2014 by Fashion designer Mindy Scheier, she had the vision of creating adaptive clothing that would promote the differently abled community in the fashion world. Runway of Dreams reached out to PBP to launch an event that called for inclusion in the fashion industry, expand donor base and partnerships with adaptive clothing lines and to create an internal development plan.

Mindi Scheier

In 2014, PBP was honored when they were asked to partner with runway of dreams creator, Mindy Scheier. With Scheier’s phenomenal vision and PBP’s guidance and execution, PBP helped Runway of Dreams cultivate a Board of Directors and creating the first annual gala and fashion show in 2016. PBP worked to secure ongoing corporate sponsors while managing event chairs, award recipients, honorees and runway production. After the first event, Runway of Dreams raised a staggering $600,000 with assistance from PBP. One year later at the Spring 2017 Gala, Runway of Dreams reached $1.1 million in funds.